Training Courses

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Protocol Foundation & VIP Management Training -
3 Days Program

In coordination with us, V I P & Protocol Events Management Institution, the Protocol School Of Washington will conduct a private training on the area of “Business Etiquette & Professionalism”, a full-day program (or two half days )

Training Objectives

In coordination with us, V I P & Protocol Events Management Institution, the Protocol School Of Washington will conduct a private training on the area of “Protocol foundations & VIP Management”, a 2-full days program (or 3- half days)

The training will prepare the participants to effectively and confidently:

  • Represent their organizations as a highly credentialed protocol professionals during events.
  • Provide VIP-centered excellence to all guests to include visits of Ruling Family Members, Heads of State, International High–Level Officials, Ministers, Board Members, Delegates, and Diplomats.
  • Receive and introduce guests upon arrival, plan and orchestrate all details for formal meetings, ceremonies and special events.
  • Avoid critical situations and embarrassment that may occur due to misunderstanding sensitive topics, and know how to answer professionally.


Based on the training requirements presented, the Protocol School Of Washington proposes the Protocol Foundations Training program to be two days in length, or three-half days.

The program will be conducted in a balanced approach with focus on the participants’ learning requirements and within a positive learning environment. Facilitators training materials will be professionally created in English and will have a balance of text, diagrams, illustrations and examples relevant to the workshop. The delivery dates of the below training program will be agreed upon.

The area/topics that will be covered in the program are:

DAY 1 (9:00 am- 3 pm)

  • Protocol overview, history & Introduction – Participants will have an overview of the history of protocol, international concept practice, skill competencies for successful protocol operations and the use of etiquette and social intelligence.
  • Precedence – Participants will understand the usage and importance of this fundamental protocol tool; determine precedence in various situations.
  • Positioning & Honoring – Participants will apply the factors involved in understanding effective positioning arrangements to identify nuances to consider when hosting international guests and VIPs, especially for seating positions, group photos, flags and place of honor.

DAY 2 (9:00 am- 3 pm)

  • Titles & Forms of Address – Participants will be able to properly use titles and forms of address for Ruling Family Members, officials and international VIPs in order to address them properly and make proper introductions in various situations.
  • Personal diplomacy– Participants will learn how to master the first meeting by using appropriate business introductions, listening skills, body language and gestures, handshaking and eye contact, and appropriate small talk with guests & dignitaries.
  • Professional Images & Business Attire– Participants will learn how to dress in appropriate attire for different occasions (Business & Social) in order to make a good first impression, build their personal band while positively representing their Corporate and their Government.
  • VIP Excellence– Participants will learn how to properly escort and make small talk with VIPs by learning what are appropriate topics, how to prepare to discuss current topics, how to guide a VIP on a tour, understanding the VIPs body language and facial expression.

PSOW Qualifications

The Protocol School Of Washington is the First and only nationally accredited school of its kind and recognized by the U. S Department of Education. PSOW is the standard by which others in the protocol and business etiquette industry are judged. Since established in 1988, the School’s protocol experts have provided the highest level of collective expertise, accurate information, and advice regarding internationally-accepted protocol. More than 4700 men and women from 88 countries have graduated from Protocol School Of Washington.

Since 2009, The Protocol School of Washington has been offering its famous program “International Protocol Manager Training- IPMT” in Dubai under the patronage of Protocol Department Of Dubai-Ruler’s Court, and in Abu Dhabi Since 2011, under the patronage of Crown Prince Court of Abu Dhabi. Students represents HH Ruler’s Court- Government of Dubai, Office of Her Highness, Doha, Qatar, ADMA OPCO, UAE, Ministry of Foreign Affairs- Abu Dhabi, Ministry of Presidential Affairs, UAE, Abu Dhabi Crown Prince Court, Burj Khalifa, Department of Municipality Affairs, Oman Cable Industry, TDIC, Presidential Palace-Baabda, Presidency of The Republic of Lebanon, Presidential Flight, Abu Dhabi Chamber of Commerce & Industry, DIFC, Dubai World Trade Centre, The Executive Council Affairs- Dubai, KHDA, Ajman Ruler’s Court, Zayed University, and Empire Aviation Group, African Union Commission, Ethiopia, and much more.

In 2012, The Protocol School Od Washington opened its first regional office outside USA, in UAE, to handle the rapid growth of protocol training in the region, and proudly selected the UAE to be the center of excellence and leadership for conducting international protocol and business etiquette training.


The Protocol School Of Washington is the first and only nationally accredited school of its kind and recognized by the U. S Department of Education. As an accredited institution, PSOW continues to review, monitor, and revise the curriculum, instructional delivery, and facilitators in order to ensure the highest quality education and training, PSOW also provides Continuing Education Units (CEUs) and Certificates of Completion for all participants attending the seminars, workshops, and courses.

Subject Matter Experts

The Protocol School Of Washington assesses all instructors and looks for quality attributes that are best suited to meet PSOW’s mission. Due to the unique nature of our programs, the School seeks out subject matter experts (SME’s) that care about their subject matter, care about their students, and care about the world. All of PSOW’s instructors, including the president, must exude passion about the subject they teach. The School Of Washington believes that instructors who care about their subject continue to learn about it themselves and strive to bring excitement into the classroom by learning the latest techniques and methods. This enthusiasm for new techniques and new discoveries keeps the material from going stale and keeps PSOW light years ahead of its competition.

Art of International Protocol & V I P Management Training

We prepare you to interact confidently and effectively with high positioned individuals weather in formal, colloquial or in complex situations.

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